Wisconsin Tourism Industry Getting Back On Track

When the coronavirus pandemic began, tourism businesses were some of the first to take major financial hits. Now, Wisconsin’s tourism industry is finally showing signs of recovery. For the first time since 2019, the state’s monthly year-over-year tourism spending grew in September while the national average was still down 9%. Tourism Secretary-designee Anne Sayers said the fact September’s tourism spending overtook 2019’s record numbers shows the industry is on track for a strong recovery. Still, tourism officials said the whole of 2021 is expected to lag 2019’s spending. While 2021 likely won’t reach 2019’s spending levels, the United States Travel Association’s monthly tourism spending data shows Wisconsin is outperforming other states in the Midwest.