High school athletes will be allowed to use NIL opportunities

Wisconsin high school student athletes will soon be able to enter the name, image and likeness game. The Wisconsin Interscholastic Athletic Association on Friday approved an rule change that will allow student athletes to take advantage of NIL opportunities.  The change doesn’t come without caveats. The NIL deals must be for activities not associated with a student’s school team, school, conference or the WIAA. Students also cannot wear their school team’s uniform in any endorsement deal or use the marks and logos of their school, conference or the WIAA. Deals that promote products associated with gambling, alcohol, tobacco, cannabis, banned or illegal substances, adult entertainment or weapons are explicitly prohibited.