On Wednesday (June 11), Dolly Parton launched her second collaboration Kendra Scott’s Austin, Texas-based jewelry brand, which draws inspiration from the country music icon’s beloved 1974 hit, “I Will Always Love You.” The 10 new styles that are part of the ‘I Will Always Love You Collection’ reflect the 79-year-old singer’s legacy and signature fashion sense, embodying motifs such as butterflies, hearts, and florals. The collection is described as “a celebration of music, fashion, and female empowerment,” and offers a range of items, including sculpted statement necklaces and sentimental accessories like heart lockets and butterfly bezel earrings. The duo’s collaboration will also bring “books, inspiration and joy to children across the country” through Kendra Scott Foundation’s Yellow Library and Dolly Parton’s Imagination Library. The jewelry collection ranges in price between $70 to $198, and is now available for purchase both in stores and online. (People)
Dolly Parton’s Newest Kendra Scott Jewelry Collection Inspired By Her Hit, “I Will Always Love You”
By Erik Thompson
Jun 11, 2025 | 7:00 PM

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