Wisconsin sets record tourism numbers for third year in a row

For the third year in a row, Wisconsin marked record tourism numbers. Wisconsin Gov. Tony Evers and Wisconsin Department of Tourism Anne Sayers revealed Tuesday that Wisconsin’s tourism industry generated $25.8 billion in total economic impact for 2024, averaging about $70 million per day. That total surpasses the $25 billion set in 2023. Officials also highlighted that more than 114.4 million people visited Wisconsin in 2024, and $1.7 billion in revenue will go back to local communities and state services.