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NBC, Macy’s Strike 10-Year Deal To Continue Thanksgiving Day Parade

Feb 25, 2025 | 6:00 PM

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NBCUniversal and Macy’s have extended their agreement to keep the Macy’s Thanksgiving Day Parade on NBCUniversal’s platforms until 2034, emphasizing the significance of live events in television. The also deal includes rights to other Macy’s events such as the Macy’s 4th of July Fireworks, with plans for a new joint program in the works. Macy’s expressed excitement for the expanded partnership, while NBCU benefits from the parade’s high viewership numbers and strategic ad opportunities. NBCU’s focus on large, live events will also upcoming milestones like the 100th march of the Macy’s Thanksgiving Day Parade in 2026. (Source)