Trade in your underwear for a free pair with Duluth Trading Co. this weekend

Duluth Trading Company, based in Mt. Horeb, is holding their third annual Underwear Trade-up Event on Saturday and Sunday at 64 different stores nationwide. Today and tomorrow, you can bring your old underwear to the store. They’ll use tongs to take your underwear and place them in a hermetically sealed bag. The event is a tongue-in-cheek marketing campaign for Duluth to let people know about their products, particularly their “Buck Naked” line of skivvies. In the first two underwear trade-up events, Duluth said they’ve collected 18,607 pairs of underwear. The first 300 people who trade-in their underwear will get a pull-tab like card. Those cards will give you the chance to win freebies and discounts. Five lucky winners will get free underwear for life. Duluth has stores in Mt. Horeb and in Belleville. The giveaway is limited to one free pair of underwear per customer, per day.