UW Bookstore launches cow-themed game bib overalls

MADISON, Wis. — The UW Bookstore has launched a new clothing line ahead of the upcoming football season, and it will have fans seeing spots.

On Friday, the bookstore launched a new version of the popular red and white Badger overalls, but this version pays homage to Wisconsin’s dairy farming industry.

“I knew that the popularity of the striped game bib was so crazy that I had the idea to make the cow print,” Angie Maniaci from the bookstore said, “so I went to our manufacturer and asked if we could do an exclusive cow print game bib for this season and yeah, everybody was very excited about it.”

 

View this post on Instagram

 

A post shared by University Book Store (@universitybookstore)

The black and white cow-themed gameday bib is now available at the downtown bookstore and will be available for sale at the bookstore’s other locations sometime next week. It retails for $69.99.

COPYRIGHT 2022 BY CHANNEL 3000. ALL RIGHTS RESERVED. THIS MATERIAL MAY NOT BE PUBLISHED, BROADCAST, REWRITTEN OR REDISTRIBUTED.