Columbia Sportswear has teamed up with Breakside Brewing company to create the world’s first (although I would contend it’s technically a number two) beer infused with bear poop…just in time for the Super Bowl! The brew concocted with actual black bear ‘scat’, is a lager type beer going by the name of: ‘Nature Calls’. It reportedly has notes of honey and huckleberry…are we sure it’s not dingle berry?!? The beer will be available at the Columbia Booth at Levi Stadium in Santa Clara, California, during The Players Tailgate before Super Bowl LX on Feb. 8. Breakside will also be serving Nature Calls at its breweries in Oregon. I don’t know about you, but don’t you think they ought to serve this at Soldier Field in Chicago…HELLO, bear poop beer for Bears fans! LOL
Big Show Funny Story: ULTIMATE Super Bowl Beer, infused with…BEAR POOH?!?
Jan 29, 2026 | 9:05 AM
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