Baldwin introduces bipartisan DAIRY PRIDE Act

On Tuesday, U.S. Senator Tammy Baldwin and her colleagues introduced the bipartisan Defending Against Imitations and Replacements of Yogurt, milk, and cheese to Promote Regular Intake of Dairy Everyday Act (DAIRY PRIDE Act) of 2025 to crack down on the unfair practice of mislabeling non-dairy products using dairy names. Current Food and Drug Administration (FDA) regulations define dairy products as being from animals, however, the most recent FDA guidance on fluid dairy products allows plant-based alternatives to continue to use dairy terms despite not containing dairy, nor having the nutritional value of dairy products. The DAIRY PRIDE Act would require the FDA to issue guidance for nationwide enforcement of mislabeled imitation dairy products within 90 days and require the FDA to report to Congress two years after enactment to hold the agency accountable for this update in their enforcement obligations. This legislation is supported by the National Milk Producers Federation, American Farm Bureau Federation, EDGE Dairy Farmer Cooperative, Midwest Dairy Coalition, FarmFirst Dairy Cooperative, Wisconsin Farm Bureau Federation, Wisconsin Cheese Makers Association, Idaho Dairymen’s Association and Associated Milk Producers, Inc. (AMPI).