Alcoholic Beverages To Be Served at Badger Games

Starting this fall, the University of Wisconsin will offer alcoholic beverages at the Kohl Center and LaBahn Arena for events like concerts, Badger basketball and hockey games. Patrick Herb, director of communications and brand strategy for Wisconsin Athletics, made the announcement Thursday as the department unveiled its plans to “enhance customer journey and experience.’ Herb said beer, wine and pre-packaged alcoholic products such as hard seltzers would be available for certain events.